Vans

HOW CAN WE GROW A SPECIFIC AUDIENCE WITHOUT ALIENATING OUR CORE?

Find the authentic matches.

When Vans wanted to grow their female audience, Leapfrogger found 5 female creatives, helped them create specific content, and produced a series of Instagram live’s, (all within 10 days) to coincide with a Vans global ‘Checkerboard Day’.

Finding the right creatives, giving a local twist to an international campaign and actively supporting and creating local content grew Vans female audience by 11%

For creative that gets results talk to Leapfrogger

10 Days

Quick turn around

+11%

Targeted female audience

  • Influencer

    Got 5 female Influencer's for influencer marketing and created specific content, and produced a series of Instagram live’s, to coincide with a Vans global ‘Checkerboard Day’. Which resulted 11% increase in their female audience.

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