Influencer Marketing

Real Influence. Lasting Impact. Measurable Growth.

Collaborations That Fuel Conversations And Inspire Trust.

At Leapfrogger, influencer marketing is more than just expanding reach. We source partnerships with influencers who can deliver genuine, creative storytelling that turns social content into cultural moments. From nano influencers with highly engaged followers to macro influencers with an established brand, we’ll build campaigns to drive real value.

Benefits of Influencer Marketing

Authenticity That Converts

We work with creators to tell stories that are real and relatable, turning everyday moments into scroll-stopping content.

Data-Led Precision

Data-Led Precision

Our data-driven approach connects brands with influencers who can resonate with your target audience to post relevant content and return a stronger ROI.

Collaborative Creativity

Our partner influencers create content that feels fresh, culturally tuned, and aligned with your goals, so every campaign drives both engagement and conversions.

Collaborative Creativity

Before we build the strategy, we start by identifying your brand’s goals, audience insights, and expected outcomes to lay the foundation for success.

Based on the selected criteria, we’ll identify potential influencers and review their audience data, engagement quality, and content style to ensure the best fit for your brand.

Working closely with influencers, we’ll map out the content plan and give them creative freedom to create content that’s authentic to their style and remains aligned with your campaign objectives.

We roll out the campaign across the right mix of platforms, supported by digital storytelling and amplification where needed.

Engagement, sentiment, conversions – we track what matters and make adjustments as the campaign progresses, making sure your return on investment continues to grow.

Our Approach

Influencer partnerships work best when they’re strategic, not transactional. Our approach ensures that campaigns are planned, executed, and optimised to deliver both short-term wins and long-term growth.

Why Leapfrogger?

Influencer marketing thrives when we create content that feels genuine. At Leapfrogger, we look past follower counts to build partnerships that drive real outcomes.
Our Melbourne-based team works closely with brands and influencers to deliver campaigns that audiences actually want to engage with. Whether you’re building awareness, launching a new product, or aiming to drive up conversions, we’ll help you find the right influencer partner to turn audience trust into tangible results.

Our Work

VIEW ALL WORK

How do you cut through at the most industry competitive time of the year?

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You break boundaries and create an Australian first!

From concept development, game design, influencers, offshore toy production and amplification this campaign really showed the multi-faceted expertise of the LF team. This Back To School season saw TAF become the first Australian Retailer to launch a Roblox game.

75%

LIKE RATING (TOP 500 GAME)

3M+

TOTAL IMPRESSIONS

70K

KEYRINGS SOLD OUT
Influencer campaign
Influencer campaign

Can you Stand Out during Cyber Weekend when every company online has a Sale?

Yes… if you get creative!

During Cyber weekend every online company has an offer, so to help Skechers stand out, LF Studio engaged multiple influencers with impact across a wide spectrum of the community.

They all reached out, engaged, elevated and re-targeted to their individual followers which saw Skechers have a total organic reach of 1,443,050 and 5.1 million total impressions.

163%

RISE IN SOCIAL TRAFFIC

71%

REDUCTION IN CPC

5.1M

VIEWS

How can we grow a specific audience without alienating our core?

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Find the authentic matches.

When Vans wanted to grow their female audience, Leapfrogger found 5 female creatives, helped them create specific content, and produced a series of Instagram live’s, (all within 10 days) to coincide with a Vans global ‘Checkerboard Day’.

Finding the right creatives, giving a local twist to an international campaign and actively supporting and creating local content grew Vans female audience by 11%

For creative that gets results talk to Leapfrogger

10 Days

Quick turn around

+11%

Targeted female audience

Do people really use product filters?

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Yes… if you get creative!

Amid the Cyber weekend frenzy when countless online companies flood the market with offers, LF Studio took an innovative approach to elevate Skechers’ visibility.

Recognizing the diverse nature of Skechers’ audience, LF Studio strategically collaborated with a myriad of influencers who wield substantial impact across various segments of the community.

This multifaceted influencer engagement not only differentiated Skechers from the saturated market but also ensured that the brand resonated authentically with a broad and engaged audience.

By leveraging the influence of these individuals, each with their unique reach and connection to distinct communities, Skechers successfully stood out amidst the digital noise, capturing attention and fostering genuine connections during this crucial promotional period.

128

Posts

+1 M

Social Impressions

+563%

Filter search

Are influencers really worth it?

Yes… if you choose based on the right data.

To get proper value from an influencer, you first need to deep dive into how your product fits into the life of your customers, then you need to be very specific with the choices you make.

When Leapfrogger commissioned ‘the right’ influencers for Lifestraw, they got 111 image and video assets, and a 20% increase in the social account.

20%

GROWTH IN SOCIALS

111

CREATIVE ASSETS

How do you get more park visits and track them to digital?

Find the right influencer, help them create great content, and give them a great offer.

When we did that for Funfields they got a 258% increase in online sales.

The key is, finding the right influencer and guiding content creation.

258%

INCREASE IN ONLINE REVENUE

816%

INCREASE IN CONVERSIONS

FAQs

Influencer marketing is the practice of working with content creators/influencers who have built engaged communities on social platforms like Instagram, TikTok, or Meta. Unlike traditional advertising, these campaigns leverage trust and relatability to reach audiences in a more personal and authentic way.

Audiences today are increasingly sceptical of traditional ads. Influencer marketing cuts through by delivering recommendations from voices that people trust. When done well, influencer marketing can build brand credibility, drive engagement, and generate sales faster than other channels.

Ownership of content actually depends on the agreement set with the influencer. In most cases, creators retain the rights to their original content, while brands are given usage rights for a defined period or across specific channels.
At Leapfrogger, we make this process transparent from the start. We negotiate content rights as part of the campaign briefing, so you know exactly where and how you can use the content. This is to ensure transparency and to protect both your brand and the influencer.

Costs vary depending on the type of influencers (nano, micro, and macro), the content formats required, and the campaign scope. Micro-influencers can provide niche, highly engaged audiences, while macro-influencers can deliver mass reach to a broader audience target. At Leapfrogger, we’ll balance your budget with campaign goals to maximise returns.

We don’t just report on surface-level metrics like the number of likes and follows. We’ll provide a clear breakdown of the campaign performance, including reach, engagement rates, audience demographics, sentiment analysis, and conversions. Each report is tailored to your campaign goals, so you can see exactly how influence activity translates into measurable outcomes like enquiries or sales. We’ll also highlight learnings and recommendations, giving you a roadmap to make the next campaign even stronger.

Ready to activate influence that performs?

Ready to partner with influential voices that matter? Book a strategy session with Leapfrogger today.