The Athlete’s Foot

How do you cut through at the most industry competitive time of the year?

  • Influencer

You break boundaries and create an Australian first!

From concept development, game design, influencers, offshore toy production and amplification this campaign really showed the multi-faceted expertise of the LF team. This Back To School season saw TAF become the first Australian Retailer to launch a Roblox game.

75%

LIKE RATING (TOP 500 GAME)

3M+

TOTAL IMPRESSIONS

70K

KEYRINGS SOLD OUT

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