The Athlete’s Foot

How do you cut through at the most industry competitive time of the year?

You break boundaries and create an Australian first!

From concept development, game design, influencers, offshore toy production and amplification this campaign really showed the multi-faceted expertise of the LF team. This Back To School season saw TAF become the first Australian Retailer to launch a Roblox game.

75%

LIKE RATING (TOP 500 GAME)

3M+

TOTAL IMPRESSIONS

70K

KEYRINGS SOLD OUT

  • Influencer

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