AI Search Optimisation

Be Found Beyond Traditional Search

More Visibility. More Mentions. More Opportunities.

Search is changing. Your customers are no longer relying on traditional search results alone. They’re asking AI platforms for recommendations, comparing options through conversational search, and discovering brands through AI-generated answers.

At Leapfrogger, our AI Search Optimisation services help your brand become more visible across emerging search experiences including ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and more.

Building on the foundations of Search Engine Optimisation (SEO), we bring together technical optimisation, content strategy, authority building, Generative Engine Optimisation (GEO) and Agentic Search Optimisation to help make your brand easier for AI search engines to discover, understand and surface when your audience is looking for answers.

Benefits of AI Search Optimisation

Visibility Across AI Search

Search behaviour is expanding beyond a list of blue links. We optimise your digital presence to increase opportunities for your brand to appear across AI-generated answers, recommendations and conversational search experiences.

It complements your broader Digital Strategy, helping ensure your brand remains discoverable as the channels and technologies influencing customer decisions continue to evolve.

Visibility Across AI Search
Build Authority Where It Matters

Build Authority Where It Matters

Being discoverable is only part of the equation. AI search platforms need clear, credible information about your brand.

Through strong website foundations and strategically developed Content Creation, we strengthen the information, signals and authority surrounding your business to help establish your brand as a trusted source within your market.

Stay Ahead of Changing Search Behaviour

AI search is reshaping how people research products, services and businesses. Our strategies evolve with the search landscape, helping your brand adapt early and build visibility as new platforms, features and customer behaviours emerge.

Stay Ahead of Changing Search Behaviour

AI Search Optimisation Services

AI visibility isn’t driven by one tactic. It requires your website, content, brand authority and wider digital footprint to work together.

Our AI Search Optimisation services combine established SEO expertise with emerging optimisation strategies designed for the way AI platforms discover and deliver information.

AI Search Visibility Optimisation

We assess how your brand is currently represented across AI search engines and identify opportunities to increase its visibility.

That means looking beyond traditional rankings to understand whether your business, products, services and expertise are being surfaced when your audience asks AI the questions that matter.

Generative Engine Optimisation (GEO)

Generative Engine Optimisation, or GEO, focuses on improving how effectively your brand and content can be understood and surfaced within AI-generated responses.

We optimise content structure, topical relevance, brand signals and authority to give AI search platforms clearer information about who you are, what you offer and why your brand is relevant.

It’s about moving beyond simply ranking for a query and increasing the opportunities for your brand to become part of the answer.

Agentic Search Optimisation

AI search is evolving from answering questions to helping people complete tasks.

Agentic Search Optimisation prepares your digital presence for AI systems that research, compare and make decisions on a user’s behalf. We focus on making key business information clear, structured, accessible and trustworthy so AI-driven experiences can better understand your offering throughout the customer journey.

The goal is simple: make your brand easier to find, evaluate and choose as search becomes increasingly AI-led.

First, we establish where your brand stands.

We review your website, content, existing SEO performance and presence across relevant AI search experiences to understand where your brand is appearing, how it is being represented and where competitors may be gaining visibility.

This creates a clear benchmark for your AI search visibility and the opportunities ahead.

Traditional keyword research still matters, but AI search introduces a more conversational layer to discovery.

We analyse the topics, questions, search intent and customer journeys relevant to your business to understand what your audience wants to know and the kinds of AI-generated responses your brand needs to compete within.

These insights can also inform your wider paid search activity. Alongside our Search Engine Marketing (SEM) services, Leapfrogger offers ChatGPT Ads, giving brands another opportunity to reach potential customers as they explore options, compare alternatives and move closer to a decision within ChatGPT.

By bringing organic AI visibility and paid AI advertising into the wider search mix, we can build a more connected strategy around the different ways your customers discover and evaluate brands.

We optimise your website, so both traditional search engines and AI search platforms can better understand your content.

From technical foundations and site structure to service pages, FAQs, topical content and internal linking, we strengthen the information that defines your expertise, services and brand.

Where new content opportunities exist, our Content Creation team can help turn those insights into useful, authoritative content built around what your audience actually wants to know.

The result is content built to perform in search today while preparing your website for what comes next.

AI visibility extends beyond your website.

Through Generative Engine Optimisation, content development and authority-building strategies, we work to strengthen the signals surrounding your brand across the wider digital ecosystem.

That builds on many of the same credibility and authority principles behind our SEO strategies, while expanding the focus to how AI-powered discovery experiences interpret and surface brands.

The more consistently your expertise and offering are represented, the stronger the foundation for search engines and AI systems to understand your business.

AI search changes fast, so optimisation can’t stand still.

We monitor visibility, search performance, emerging AI experiences and opportunities relevant to your market, refining the strategy as technology and user behaviour evolve.

Just like SEO, AI Search Optimisation is a long-term process of testing, learning and improving.

Our Approach

AI Search Optimisation isn’t about finding a shortcut or adding a few AI-focused keywords to your website. It requires a connected strategy spanning technical performance, content, authority and brand visibility. At Leapfrogger, we combine our search expertise with a broader Digital Strategy approach, building AI Search strategies around your audience, industry, customer journey and business objectives.

Why Leapfrogger?

At Leapfrogger, search has never been just about rankings. It’s about making sure your business gets found at the moments that influence a decision.

Those moments are changing.

Our team brings together SEO expertise, Content Creation, technical optimisation and Digital Strategy to help brands navigate the shift from traditional search to AI-powered discovery.

We don’t treat SEO and AI Search Optimisation as competing strategies. We build them to work together, strengthening the foundations that already drive organic growth while expanding your visibility across ChatGPT, Google AI, Gemini, Perplexity, Claude and emerging search experiences.

And when paid visibility is part of the objective, our SEM services and ChatGPT Ads capabilities can work alongside SEO and AI Search Optimisation to create a more connected search strategy across both organic and paid discovery.

No hype. No chasing algorithms for the sake of it. Just a smarter search strategy designed to keep your brand visible as the way people search continues to evolve.

Our Work

VIEW ALL WORK

How Do You Increase Conversion On A Website?

,

Elevating Ultra Tune’s website conversion involved a strategic focus on UX and the customer journey. Key steps included optimizing navigation, prominent calls to action, and a streamlined booking process.

The integration of an automated Registration lookup tool simplified vehicle details, while Geo-location features facilitated store location. Our strategy emphasized problem-solving, innovation, and out-of-the-box thinking.

Additionally, detailed landing pages for each store acted as virtual storefronts, showcasing services and enhancing the overall user experience. These steps collectively contributed to the website’s impressive conversion results.

20%

Increase In Bookings

2

Industry Awards

Top 10

In Performance for Sem Rush
Website redesign

How do you drive better conversion through display?

Leverage audiences that have shown real intent and optimize for outcomes.

By building out broad and deep intent-based audiences we were able to set the right optimization method at each level and achieve a 64% better CPC and improve CPM by 57% and 90% viewability over the course of the campaign.

Most importantly OBB campaigns achieved double the conversions of any other ad group.

57%

IMPROVEMENT IN CPM OVER THE CAMPAIGN

64%

BETTER CPC

How do you expand your market share in a crowded environment?

Reach further afield and find the gaps!

When La Trobe Health wanted to expand into new areas, paid search ads in rural locations gave them access to a whole new audience.

When Leapfrogger implemented this strategy for La Trobe Health, they gained a 55% increase in web traffic and a 59% increase in goal completions.

59%

INCREASE IN GOAL COMPLETIONS

55%

INCREASE IN WEBSITE TRAFFIC

FAQs

AI Search Optimisation is the process of improving your website, content and wider digital presence to increase your brand’s visibility within AI-powered search experiences.

While traditional Search Engine Optimisation focuses on increasing organic visibility across search engines, AI Search Optimisation also considers how platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude discover, interpret and surface information when answering user queries.

The goal is to help your brand become easier to find, understand and reference when potential customers use AI to research their options.

Optimising for AI search starts with making your business and expertise clear.

That includes strong technical foundations, useful and well-structured content, clear brand and service information, relevant topical coverage, authoritative signals and a consistent digital presence.

At Leapfrogger, we combine these foundations with Generative Engine Optimisation, AI visibility analysis and ongoing content optimisation to improve how your brand is understood across traditional and AI-powered search.

Generative Engine Optimisation, or GEO, is the practice of optimising digital content and brand signals for search experiences that generate answers using AI.

Rather than focusing only on achieving a traditional organic ranking, GEO aims to improve the relevance, authority and clarity of your content so your brand has stronger opportunities to be surfaced within AI-generated responses.

Agentic Search Optimisation focuses on preparing your digital presence for AI systems that can research information, compare options and take steps towards completing a task for the user.

As these experiences develop, businesses need digital information that is accurate, accessible, structured and easy for AI systems to interpret. Agentic Search Optimisation helps build those foundations.

SEO and AI Search Optimisation share many foundations, including technically sound websites, quality content, authority and a clear understanding of search intent.

The difference is where visibility occurs.

Traditional SEO primarily works to improve organic visibility within search engine results. AI Search Optimisation expands that focus to AI-generated answers, conversational search platforms and emerging discovery experiences.

For most brands, it isn’t a choice between SEO and AI Search Optimisation. The strongest approach is to build both into one connected search strategy.

Absolutely.

Strong SEO foundations help make your website accessible, understandable and authoritative, all of which remain important as search evolves.

AI Search Optimisation builds on those foundations by considering the additional ways AI-powered platforms interpret information, connect entities and generate responses. Together, SEO and AI Search Optimisation help strengthen your visibility across both traditional and emerging search experiences.

Our approach is designed around AI-powered search as an ecosystem rather than one individual platform.

That includes search and discovery experiences across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and other emerging AI search platforms.

Because these technologies continue to evolve, our strategy focuses on building durable visibility foundations rather than optimising for a single algorithm.

AI Search Optimisation can strengthen the signals that help AI-powered platforms understand your business and content, but no agency can guarantee that a brand will appear in a particular ChatGPT response.

Our role is to increase the opportunities for visibility by improving the relevance, clarity, authority and wider digital presence associated with your brand.

Yes. AI-powered search is changing discovery across industries, whether your audience is local, national or international.

As a Melbourne digital marketing agency, Leapfrogger can integrate AI Search Optimisation in Australia with SEO, Content Creation and broader Digital Strategy to help businesses build visibility as customer search behaviour evolves.

Ready to be found wherever your customers search?

Search is evolving beyond rankings and traditional results. Leapfrogger’s AI Search Optimisation services help your brand build visibility across the AI platforms shaping how people discover, research and choose businesses.