Vans
How can we grow a specific audience without alienating our core?
Influencer
Got 5 female Influencer's for influencer marketing and created specific content, and produced a series of Instagram live’s, to coincide with a Vans global ‘Checkerboard Day’. Which resulted 11% increase in their female audience.
Find the authentic matches.
When Vans wanted to grow their female audience, Leapfrogger found 5 female creatives, helped them create specific content, and produced a series of Instagram live’s, (all within 10 days) to coincide with a Vans global ‘Checkerboard Day’.
Finding the right creatives, giving a local twist to an international campaign and actively supporting and creating local content grew Vans female audience by 11%
For creative that gets results talk to Leapfrogger
10 Days
Quick turn around
+11%
Targeted female audience
