Pure Harvest
How does the OG stay relevant when there is an influx of aggressive new players?
PROGRAMMATIC
Don’t rest on your reputation, elevate your action!
When alternative milk options surged, Australia’s first distributor of soy, oat and coconut milk, Pure Harvest, did not rely on reputation, but showed up everywhere their audience was.
Leapfrogger’s video campaign for Pure Harvest crossed Social, Display, YouTube and BVOD, and resulted in over 20 million impressions and a 97% cut through rate.
20 MIL+
IMPPRESSIONS DELIVERED
97%
VIEW THROUGH RATE
