LifeStraw
Are influencers really worth it?
Influencer
Yes… if you choose based on the right data.
To get proper value from an influencer, you first need to deep dive into how your product fits into the life of your customers, then you need to be very specific with the choices you make.
When Leapfrogger commissioned ‘the right’ influencers for Lifestraw, they got 111 image and video assets, and a 20% increase in the social account.
20%
GROWTH IN SOCIALS
111
CREATIVE ASSETS
