When it comes to selecting collaborators the numbers are key, using our vetting software we selected highly engaging influencer who fit our concept titled “The Weekend Series” incorporating LifeStraw’s three main brand messages with a LifeStraw product, Get Outdoors, Doing Good & Sustainability.
Our team started by commissioning 2 x adventure influencers/content creators and 1 x lifestyle influencer/content creator who could help audiences realise how the products can fit into their lifestyles and “weekend adventures”. We outlined a clear set of deliverables, with each influencer being commissioned to deliver 30 x creatives (images and videos) and social posts to show the products in use & products isolated on awesome backgrounds.
The adventure influencers also delivered some fantastic footage of the amazing Australian outdoor destinations they visited.
Smashing our deliverables, we acquired a total of 111 image and video assets that the client can utilize across all marketing platforms. We also achieved an organic social reach of 100,900 reach from our collaborator posts and grew the social account by just 20%.