Helping a challenger brand compete and thrive in a sparsely populated market like New Zealand?
The LeapFrogger team set about developing a social approach built on continually refining our audience through, data insights and segmentation. Every new interaction was an opportunity to further refine our targeting, where our brand loyalists were the window to informing our approach on our next generation of “newbs”.
A collaborative approach with Indian Motorcycles internal design team ensured we could leverage global and local assets to produce engaging content for paid social channels.
The streamlined approach resulted in larger reach, increased frequency and an 163% increase in traffic from paid social channels.