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THE CHALLENGE

With several mature and developed competitors already in market our clients daily lead targets were always going to be a challenge.

MORE DATA

A review of the search landscape identified that while Organic search needed time in such a competitive category, there were some clear opportunities in paid search. Identifying the highest converting phrases quickly, LF performance team members began to progressively test an apply incremental bid and budget changes on the path to success.

BETTER CONTENT

Our search ad content was then continuedly reviewed to find small gains in different markets and segments.

BIGGEST IMPACT

Combining to deliver a huge 2021% growth in quality high converting leads in just 4 months from commencement.

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