Callaway

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THE CHALLENGE

Achieving cut through with an informed, well researched and sophisticated modern golfer.

MORE DATA

Drilling right into golfing beginners, enthusiasts, and fanatics the LeapFrogger team was able to use online behavior, purchases, travel and even frequency of golf course visits to deliver Callaway messaging about the product that best suited a golfer’s probable ability and budget.

BETTER CONTENT

In a Presidents Cup style effort LF Studio and Callaway Design team produced the right assets for the right environment in their most engaging format.

BIGGEST IMPACT

Delivering unmistakable with 15.6x growth in conversion actions and a 59% increase in Traffic helping to deliver sales growth in a heavily covid affected year.

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